Unlike the Honda ASIMO, Kiva robots don’t look anything like a human or try to perceive the world through humanlike senses. They don’t use sophisticated visual sensors to navigate; instead, they know where they are by using a simple and cheap grid system that’s stuck onto the floor of the warehouse. That allows warehouse operators to switch off the lights and climate controls in the large areas of the warehouse that are patrolled solely by robots, cutting energy costs by as much as 50 percent over a standard warehouse. One marketing trick the company uses is to bring people out to the center of a warehouse and switch out the lights: The robots keep working around the people, cruising around in the dark. While that may sound disconcerting, for now, at least, robots remain our underlings — fetching our underwear, delivering our jeans — not our overlords. At many sites, workers have begun to name their robots, complete with “Hello, My Name Is” name tags. From there, it’s only a short step to playing fetch with your robot. “One of our customers calls those name tags tattoos, and the robots are adopted by employees,” said Mitch Rosenberg, Kiva Systems’ VP of Marketing. “Your robot sends you a card on your birthday — this is a corporate sponsored thing, so I asked the management why they let them do it. They said, ‘We do it because the employees get a lot of joy, a lot of happiness out of anthropomorphizing the robots and turning them into pets.’” (via Autonomous Robots Invade Retail Warehouses)